Christien Louviere

Several weeks ago, I went with my dad to grab a beer and talk at Fox and Hound.  They always have several TVs with various sporting events showing and music videos playing on one of those.  I’ve never really payed any attention to MTV or VH1 in my life.  I would watch it hanging out with friends or maybe hear about certain videos through the grapevine.  If I wanted music, I’d listen to it…no need to watch.  I thought TRL was dumb, but kids watched.  I was a kid when it started…didn’t get it.  However, I always thought it was fascinating how impressionable my age group was, and how people were so in love with famous people.  I never really understood this obsession with celebrities.  I understand it’s power in the world of marketing.  I understand how to use to gain an advantage.  I just don’t understand why humans in general obsess.  They’re just people.  They’re famous because of you.

Ok not the point to this entry.  A video "Intuition" by Jewel came on the main TV.  The reason I never see videos now is that MTV shows no videos.  It’s completely pop culture TV.  You need to have MTV #572 in order to see videos or stay up until 4am to see them on MTV #1.  I’ve always thought the song was pretty cool.  My dad asked me what the video was talking about.  I thought it was awesome considering I work in advertising.  If you know the song, then (Download jewel_intuition_1.mov)
it will make sense.  If this is your first time watching the video, then listen to the words.

It is really cool to me the satire of the commercial brands.  I think it’s two pronged.

1. Trying to make the viewer realize how many brands and ads are seen on a daily basis that we never think about.
2. The satire brings to light what consumers are really watching.  It makes you think, "I buy or watch something because of this?"

The Nike, Corona and TRL were really clever.  I would like to hear your thoughts on this.