Christien Louviere

I have to admit being a bit fooled by her presentation on the Pontiac G6; however, I was quite skeptical about some of the things she said. 

Here is an example about how the right words mixed with a killer marketing strategy can make things looks peachy, but what happens when the consumer looks under the hood?  (pun intended)

Thanks to Brand Autopsy for bringing this article to my attention.