I love this. I don’t expect it to put an end to the self-image problems of women (genetics are involved too), but I hope it catches on because it’ll help.  I’m glad to see another major company stepping up to the plate.  This is the most real thing aimed towards the female demo that I’ve seen in awhile.  I meet many women in the ad industry on a daily basis…few own the size 0 figure that is portrayed so frequently.  Good job Dove, Nike and whoever else is catching on.