Miller Lite: Great Taste…Poor Execution
So, I know I’ve been engulfed in post-Katrina stuff and my advertising game hasn’t been top notch. It has seemed quite minuscule lately. I’ve seen a few of the recent Miller Lite television ads poking fun at Bud Light. These two companies have been doing this to one another for awhile. Getting old…yes, but whatever works.
The most recent one I saw was from the series in the court room. They are kind of funny especially the one with Gene Simmons. However, this one deals with Miller Lite pointing out the stressed out animals Bud has previously used like the dalmatians, frogs and Clydesdales (these guys are iconic…we love seeing them at Mardi Gras every year). Budweiser set the standard for fun with animals so Miller decided to attack it…big mistake. The commercial basically has Miller’s attorney displaying the animals and trying to convince the court of their stress. The whole time I was thinking that I was seeing a Bud commercial until the end when I saw the judge slam down a Miller Lite as a gavel. My mindset the whole commercial was focused on Bud not Miller.
I asked some clients and coworkers about it. They all agree. If I were the King of Beers, I’d send a Christmas gift to the Fine Pilsner because they just gave me millions of dollars in free advertising. If I was Miller, go back to what worxxx…sexxx! Bring back the cat fight!



I as well thought I was watching a commercial for Budweiser. What a nice gift for the holidays for Bud from Miller! Way to think out your advertising Miller?