Christien Louviere

We always see the celebrity perks…goody bags at awards shows, free fashion goods or free custom rides picking up the famous at the closest airport.  An article (subscription required) in the WSJ today talks about Nico Bossi and Jaguar’s attempts to push ‘tryvertising’ to a new level. 

His job is to drive around his new Jag to all the hot spots in NYC.  He’s basically a the real-life rich male version of Ms. Carrie Bradshaw.  The car costs nothing except his time.

I’d like to have that job, but I have to pay some bills.  The job pays $0 plus no expenses.  You do the math.

What ways could you turn this into a viable business that pays?

(email me if you’d like a copy of the article)