TweetSo this weekend I had to go without the Internet at my complex. There are times where I will purposely not use the Internet, so I can focus on other things. I had to play host to two special guests, so I didn’t have much time to really worry about it; but it always interests [...]

TweetI recently made a post about Nike understanding what athletes are about. The Cinderella commercial I referenced was about doing whatever, whenever to get where you want to go. The newest commercial is about their Nike SPARQ (Speed, Power, Agility, Reaction, Quickness) training program. To most athletes, SPARQ is nothing new. It is a training [...]

TweetDeclining use of email? Research suggests that teens rarely use email to communicate. They prefer to send text messages to each other. Considering that they are more likely to be in contact with each other during the day by phone than computer, that makes sense. But do you think this will continue once they enter [...]

TweetI was a huge Michael Jordan fan when I was young. I used to try, notice the italics, to imitate him as a kid. I watched the training videos, read the Bios and scraped together what I could on the young Internet. Jordan and Nike have always put together wonderful commercials. They have been consistent [...]

TweetEarlier this year, Howard Schultz decided to return to his vision at Starbucks (SBUX), and everyone is anxious to see if he can turn around the coffee bean behemoth. Hopefully, he can “pull a Steve Jobs.” About a year ago, I gave my McStarbucks theory about Starbucks starting to serve breakfast. Two months ago they [...]

TweetI tend to relate life through sports. I’ve been in some sort of organized sport since I was 5, so athletics have always proved good metaphors for me when I’m trying to bring things into perspective. They teach so many lessons that are transferable through life. It doesn’t matter if your pinnacle was PE, little [...]