I was a huge Michael Jordan fan when I was young. I used to try, notice the italics, to imitate him as a kid. I watched the training videos, read the Bios and scraped together what I could on the young Internet. Jordan and Nike have always put together wonderful commercials. They have been consistent in understanding the amateur athlete and showing that they understand via their various branding initiatives. Phil Knight started making running shoes on the back of a pickup truck, and then he gave universities (see Oregon) free stuff if they used it in public and somehow he managed to maintain that image with the largest sports clothier in the world.

Commercials like this give me chills…because whether you’re playing now, have played or are going to play…we all compete. Chris Paul of the New Orleans Hornets make an appearance. Think the NBA loves this guy? Amazing fundamentally, off-the-radar in a star-studded NBA West, in a Cinderella town…potential to be Legendary. Recognize some of the others…Boise State and Appalachian State playing late.

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