Christien Louviere

Recently, I’ve had a few conversations about emerging media and technology with corporate marketing heads. For many companies, they are just now thinking about or starting emerging media departments. One of the common themes that quickly come up is my view on the upcoming generations and the role mobile will play. I’m quick to bring up two points in each conversation.

One, as Cyriac Roeding pointed out earlier this year, the content has got to be redesigned for mobile applications. Companies can’t afford to simply re-purpose online content and then redistribute it amongst cell phones. Too many companies are doing this, and it’s a waste of time. This is discussion for another post though.

The second point I bring up is that companies must start looking past cell phones and iPods. People, especially Gen-Y and early adopters, are about to take their living rooms with them. Recently, I’ve seen Intel ads for a new processor scattered amongst technology sites and LinkedIn. Intel is working on a chip that powers nothing more than a simple computer….no big hard drive, no DVD player, etc. They are designing chips for laptops that won’t be much bigger than a PSP. Need space? Today, you can grab a 250+GB hard drive the size of passport for under $200. My future laptop need be nothing more than a screen, keyboard and USB port. Check out these pictures of the future Lenovo line courtesy of John Bancroft.

Here’s an Intel Netbook via Engadget.

My life would be so easy if I could put everything I need in my jacket pocket. The future of music will be streamed not downloaded. I already mentioned my 250GB USB drive. With the power of Google, new frontiers in social media and the upcoming breakout of Web 3.0, I may not even need that large hard drive except for backup purposes. I could be streaming my life to that little device.

Obviously, the emergence of these devices will help define the direction of mobile advertising. But, how fast will companies digest these new processes? They have to think past the mobile phone with SMS. Companies need to start having more conversations with their consumers. This is one area where I see Twitter becoming so powerful. I can’t believe I’m saying this, but GM is already starting to take the lead on Twitter. I’m glad but surprised. They’re having active conversations with their customers. Now, will they truly hear them?

I wish I’d been born in my 8 year-old Godson’s generation (no official title given yet) because by the time he’s college, he may not have to carry anything more than some sort of laptop and Kindle combination.