Comments on: Starbucks Doubleshot Strategy

By: Christien

Christien — Thu, 14 Aug 2008 15:29:14 +0000

@Jay Yes, I think they’re going to the ole ‘Let’s throw it all up on a wall and see what sticks’ strategy!

By: Christien

Christien — Thu, 14 Aug 2008 15:29:00 +0000

@Jay Yes, I think they’re going to the ole ‘Let’s throw it all up on a wall and see what sticks’ strategy!

By: Jay Ehret

Jay Ehret — Wed, 13 Aug 2008 11:26:16 +0000

It does seem a little counterintuitive doesn’t it? Close stores to be more exclusive and then use a discount coupon gimmick. At this point the Starbucks marketing plan seems undefined.

By: Jay Ehret

Jay Ehret — Wed, 13 Aug 2008 11:26:00 +0000

It does seem a little counterintuitive doesn’t it? Close stores to be more exclusive and then use a discount coupon gimmick. At this point the Starbucks marketing plan seems undefined.

By: Christien

Christien — Wed, 13 Aug 2008 04:11:47 +0000

@Heather The second location worked, but he looked at me funny so maybe it depends on the person.

By: Christien

Christien — Wed, 13 Aug 2008 04:11:00 +0000

@Heather The second location worked, but he looked at me funny so maybe it depends on the person.

By: Christien

Christien — Tue, 12 Aug 2008 20:38:53 +0000

@Heather I have a meeting later tonight at another Starbucks. I’m going to try to use it to see what happens.

By: Christien

Christien — Tue, 12 Aug 2008 20:38:00 +0000

@Heather I have a meeting later tonight at another Starbucks. I’m going to try to use it to see what happens.

By: Heather

Heather — Tue, 12 Aug 2008 20:31:57 +0000

I got one of these too, but it was at OHare. I thought it was strange because what is the likelihood I will buy Starbucks before 9am and after 2pm at the same airport? The strategy seems to have too many restrictions to be effective.

By: Heather

Heather — Tue, 12 Aug 2008 20:31:00 +0000