Recent research by In-Stat found the following:

*Almost 20% of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier’s site.
*Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets.
*In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.

Source: Cellular News

Stats surrounding mobile advertising are always out of this world because no one really has a clue where it’s going to go.   My curiosity runs high in this market because, like everyone else, I see so much potential.  However, like several other advertising mediums, it lacks a standard structure.

Google’s Android is about to release on the T-Mobile G1 in an attempt to compete with the iPhone.  Right now, a ton of money exists in the application market, but it is subsidized by user-purchases not advertising.  However, only 20% of cell phone users use smart phones (Blackberry, Android, iPhone), so how do companies capitalize on the rest of the market aside from ringtones, SMS and MMS?

What do you see as the next big step in mobile advertising?