Onto the 3 NEXT Twitter Ideas
An acquaintance of mine, Josh Martin, today asked, “What is Twitter’s future?”
It’s a question that has been asked many times and answered many ways over the past 15 months or so. Many who attended SXSW this year were hoping for some earth-shattering insight into Twitter’s next big thing and were largely underwhelmed with the announcement of @anywhere.
Here are 3 future areas of development I see for Twitter:
TwitterSense: I’m more anxious to see Twitter release and ad revenue model similar to that of Google’s AdSense. Many 3rd party apps such as HootSuite are already doing this, but I bet stakeholders in Twitter are dying for a piece of this action.
Loyalty Marketing: An area being severely overlooked in my eyes as I see many opportunities to tie dollars back to loyalty marketing campaigns. @CoTweet, which was recently acquired by @ExactTarget, has the right model. Who will adapt it for the loyalty marketing space? With my company, Dukky, our clients’ offers are shared across Facebook 3 times more than Twitter; but Twitter redeems at 10 times the rate of Facebook.
B2B Twitter: This is CoTweet’s bread and butter; but no one has really pushed the boundaries of selling internal business Twitter technologies. For instance, at tech conference all of us geeks go to town with our hash tags to communicate; but do people really efficiently utilize this in other industries such as healthcare or industrial machines?
These are a just a few future growth areas I see for Twitter. What do you see?