Christien Louviere

I’m pleased to announce that I was recently asked to be a contributor to the international DailyDOOH. It’s one of the most widely read blogs in the OOH industry. My first article about the new ‘Eyes On’ measurement system was the feature article for yesterday’s email newsletter. Here is the link to the article.

Blackberry has ruined my abilities to send traditional SMS.

Christien Louviere having fun with Google Analytics. I found Killona, Louisiana through virtual geography.

A view on how mobile internet devices will affect the future of mobile content distribution.

Aki Spicer, of Fallon, discusses the trends in social media.

Cisco is hosting a webcast on applying Web 2.0 strategies to your business. I think it will be worth a look.

So this weekend I had to go without the Internet at my complex. There are times where I will purposely not use the Internet, so I can focus on other things. I had to play host to two special guests, so I didn’t have much time to really worry about it; but it always interests [...]

I recently made a post about Nike understanding what athletes are about. The Cinderella commercial I referenced was about doing whatever, whenever to get where you want to go. The newest commercial is about their Nike SPARQ (Speed, Power, Agility, Reaction, Quickness) training program. To most athletes, SPARQ is nothing new. It is a training [...]

Declining use of email?
Research suggests that teens rarely use email to communicate. They prefer to send text messages to each other. Considering that they are more likely to be in contact with each other during the day by phone than computer, that makes sense.
But do you think this will continue once they enter the workforce?
In [...]

I was a huge Michael Jordan fan when I was young. I used to try, notice the italics, to imitate him as a kid. I watched the training videos, read the Bios and scraped together what I could on the young Internet. Jordan and Nike have always put together wonderful commercials. [...]

Earlier this year, Howard Schultz decided to return to his vision at Starbucks (SBUX), and everyone is anxious to see if he can turn around the coffee bean behemoth. Hopefully, he can “pull a Steve Jobs.” About a year ago, I gave my McStarbucks theory about Starbucks starting to serve breakfast. Two months ago they [...]

I tend to relate life through sports. I’ve been in some sort of organized sport since I was 5, so athletics have always proved good metaphors for me when I’m trying to bring things into perspective. They teach so many lessons that are transferable through life.
It doesn’t matter if your pinnacle was [...]

Tim Berry has a link to a great video about entrepreneurship. Here is the link to the video.
I love learning about languages and how they’re used. I have several books on the origins and meanings of words. I was fascinated by the three Latin classes I took at LSU. It kind [...]

“I have failed as a role model.”
On taking time off to do community service, “I’ve decided to do this to give myself an opportunity to heal myself and to search my soul.”
Can you imagine if these words came out of the mouths of Paris Hilton or Lindsay Lohan, or how about the NFL’s Adam “Pacman” [...]

I found this video via Marketing Headhunter. It’s a look at how Facebook and the CIA are connected trying to mine all of our personal data. Yeah, it’s over the top; but it’s still fun and interesting to see…only about 3 minutes so check it out.