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Future of Mobile Ads

Future of Mobile Ads

Recent research by In-Stat found the following:
*Almost 20% of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier’s site.
*Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets.
*In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.
Source: Cellular News
Stats surrounding mobile [...]

Seinfeld and Bill Gates Go to College

Seinfeld and Bill Gates Go to College

Jerry Seinfeld and Bill Gates will be in the new Windows Vista ads.

Starbucks Doubleshot Strategy

Starbucks Doubleshot Strategy

I went into Starbucks today to nab an Iced Mocha to get my creative juices flowing.  Upon paying, I was granted a receipt that announced my next iced grande beverage would be only $2.  The catch is that it has to be:
•    The same day at the same store
•    It also has to be after [...]

Size Matters!

Size Matters!

A view on how mobile internet devices will affect the future of mobile content distribution.

10 Social Networking Trends

10 Social Networking Trends

Aki Spicer, of Fallon, discusses the trends in social media.

Nike SPARQ - My Brand is Better

Nike SPARQ - My Brand is Better

I recently made a post about Nike understanding what athletes are about. The Cinderella commercial I referenced was about doing whatever, whenever to get where you want to go. The newest commercial is about their Nike SPARQ (Speed, Power, Agility, Reaction, Quickness) training program. To most athletes, SPARQ is nothing new. It is a training [...]

 Jordan Clock Tower Commercial - Become Legendary

Jordan Clock Tower Commercial - Become Legendary

I was a huge Michael Jordan fan when I was young. I used to try, notice the italics, to imitate him as a kid. I watched the training videos, read the Bios and scraped together what I could on the young Internet. Jordan and Nike have always put together wonderful commercials. [...]

Facebook and the CIA Coming to Get Ya!

I found this video via Marketing Headhunter. It’s a look at how Facebook and the CIA are connected trying to mine all of our personal data. Yeah, it’s over the top; but it’s still fun and interesting to see…only about 3 minutes so check it out.

Marketing the 2008 Presidential Candidates

I’d like to take a different look at the 2008 Presidential Election. Yes, the issues (Iraq, Immigration, Taxes, etc.) are all fascinating; but, in elections, I’m always interested in seeing how candidates present themselves and attack the campaign trail. As of today, it seems as though Barack Obama has the momentum on the Democratic side, [...]

Format Wars…errrr Battles

Beta vs. VHS…Laser Disc vs. DVD…HD-DVD vs. Blu-ray…
Winners: Sony, Blu-ray Content Providers, Us (Consumers)
Losers: Toshiba, Apple Microsoft, Anyone Else Trying to Win the Living Room
These are some expensive battles that take place. Sony is always a high stakes player. I keep wondering when they’re going to learn their lesson; but after all their [...]

…And We’re Back!

I apologize for the five month absence in writing. I’ve had several people asking me what I’ve been up to since I haven’t made a post in awhile. I’ve been working on a few start-up projects that have taken up the majority of my free time. One project was to get this [...]

Mike Vick Follow-Up: The Real Issue

Since my last post, Michael Vick worked out a deal with the FBI. Like I said earlier, the FBI doesn’t accuse unless they know they’re going to win; so I knew whether in court or on paper he would be found guilty.
I’m still hearing the ignorant cries of racism. I have to learn [...]

Michael Vick

From now on, I’m going to begin all of my sports posts with
this. Disclaimer: Sports is a business.
Make no mistake about it…it is no longer
the romantic American Pie we all used to know. If you can’t separate your
emotion from it, then you can’t discuss the situation.
I gave this story a 48-hour period to [...]

Predictions: iPhone

Anyone that knows me is aware that I’m a huge Apple fan. The first computer
my dad put me on was an Apple II back in the day. I lost touch with the
company until my freshman year of college when I worked on a Mac network.
It was around the time that Apple released the [...]

Curvy (Sexy) Women

I love this. I don’t expect it to put an end to the self-image problems of women (genetics are involved too), but I hope it catches on because it’ll help.  I’m glad to see another major company stepping up to the plate.  This is the most real thing aimed towards the female demo that I’ve [...]