• About Me
  • Reach Out
Navigation
Wednesday, September 10th, 2008

Scary Women Make for Scary Brands

Written by Christien
Tweet

TweetLately, I’ve noticed an abundance of women coming out in advertising commercials; and quite frankly, it’s freaking me out a bit.  I mean that red-headed Wendy is now coming to life in the commercials, and she scares me.  As a kid, I had trouble eating my fries unless I turned the box around. Most recently, [...]

Tweet

September 10th, 2008 | Branding, Marketing, Social Media | 10 Comments | Tags: Branding | Read More »

Sunday, August 24th, 2008

Seinfeld and Bill Gates Go to College

Written by Christien
Tweet

Jerry Seinfeld and Bill Gates will be in the new Windows Vista ads.

Tweet

August 24th, 2008 | Advertising, Apple, Branding, Gen Y, Marketing, Microsoft, Technology | No Comments | | Read More »

Tuesday, August 12th, 2008

Starbucks Doubleshot Strategy

Written by Christien
Tweet

TweetI went into Starbucks today to nab an Iced Mocha to get my creative juices flowing.  Upon paying, I was granted a receipt that announced my next iced grande beverage would be only $2.  The catch is that it has to be: •    The same day at the same store •    It also has to [...]

Tweet

August 12th, 2008 | Advertising, Branding, Marketing, Starbucks | 10 Comments | Tags: Branding, Marketing | Read More »

Wednesday, April 2nd, 2008

10 Social Networking Trends

Written by Christien
Tweet

Aki Spicer, of Fallon, discusses the trends in social media.

Tweet

April 2nd, 2008 | Advertising, Blogs, Branding, Entrepreneurship, Facebook, Gen Y, Generational Marketing, Marketing, Personal Branding, Social Media, Start-Ups, Technology, Web 2.0, Web 3.0 | 4 Comments | Tags: Social Media | Read More »

Sunday, March 23rd, 2008

Nike SPARQ – My Brand is Better

Written by Christien
Tweet

TweetI recently made a post about Nike understanding what athletes are about. The Cinderella commercial I referenced was about doing whatever, whenever to get where you want to go. The newest commercial is about their Nike SPARQ (Speed, Power, Agility, Reaction, Quickness) training program. To most athletes, SPARQ is nothing new. It is a training [...]

Tweet

March 23rd, 2008 | Advertising, Athletics, Branding, Gen Y, Nike, Social Media, Technology | 4 Comments | Tags: Gen Y, Personal Branding | Read More »

Sunday, March 16th, 2008

Gen Y – Declining Use of Email

Written by Christien
Tweet

TweetDeclining use of email? Research suggests that teens rarely use email to communicate. They prefer to send text messages to each other. Considering that they are more likely to be in contact with each other during the day by phone than computer, that makes sense. But do you think this will continue once they enter [...]

Tweet

March 16th, 2008 | Blogs, Branding, Facebook, Gen Y, Generational Marketing, Leadership, Marketing, Personal Branding, Recruiting, Social Media, Technology | 6 Comments | Tags: Gen Y, Technology | Read More »

Tuesday, March 11th, 2008

Jordan Clock Tower Commercial – Become Legendary

Written by Christien
Tweet

TweetI was a huge Michael Jordan fan when I was young. I used to try, notice the italics, to imitate him as a kid. I watched the training videos, read the Bios and scraped together what I could on the young Internet. Jordan and Nike have always put together wonderful commercials. They have been consistent [...]

Tweet

March 11th, 2008 | Advertising, Athletics, Branding, Gen Y, Generational Marketing, Marketing, NBA, NCAA Football, New Orleans, Nike | 7 Comments | Tags: Gen Y, Personal Branding | Read More »

Monday, March 10th, 2008

Eleanor Roosevelt Wouldn’t Like Starbucks

Written by Christien
Tweet

TweetEarlier this year, Howard Schultz decided to return to his vision at Starbucks (SBUX), and everyone is anxious to see if he can turn around the coffee bean behemoth. Hopefully, he can “pull a Steve Jobs.” About a year ago, I gave my McStarbucks theory about Starbucks starting to serve breakfast. Two months ago they [...]

Tweet

March 10th, 2008 | Atlanta, Branding, Gen Y, Generational Marketing, Marketing, New Orleans, Starbucks | 12 Comments | Tags: Gen Y | Read More »

Sunday, February 24th, 2008

Send Paris Hilton to Hong Kong!!

Written by Christien
Tweet

Tweet“I have failed as a role model.” On taking time off to do community service, “I’ve decided to do this to give myself an opportunity to heal myself and to search my soul.” Can you imagine if these words came out of the mouths of Paris Hilton or Lindsay Lohan, or how about the NFL’s [...]

Tweet

February 24th, 2008 | Atlanta, Branding, Gen Y, Generational Marketing, Personal Branding | No Comments | | Read More »

Thursday, February 21st, 2008

Facebook and the CIA Coming to Get Ya!

Written by Christien
Tweet

TweetI found this video via Marketing Headhunter. It’s a look at how Facebook and the CIA are connected trying to mine all of our personal data. Yeah, it’s over the top; but it’s still fun and interesting to see…only about 3 minutes so check it out. Tweet

Tweet

February 21st, 2008 | Advertising, Branding, Facebook, Marketing, Personal Branding, Social Media | No Comments | Tags: Personal Branding, Social Media | Read More »

Monday, February 18th, 2008

Format Wars…errrr Battles

Written by Christien
Tweet

TweetBeta vs. VHS…Laser Disc vs. DVD…HD-DVD vs. Blu-ray… Winners: Sony, Blu-ray Content Providers, Us (Consumers) Losers: Toshiba, Apple Microsoft, Anyone Else Trying to Win the Living Room These are some expensive battles that take place. Sony is always a high stakes player. I keep wondering when they’re going to learn their lesson; but after all [...]

Tweet

February 18th, 2008 | Advertising, Branding, format wars, Gen Y, Generational Marketing, Marketing, Technology | 4 Comments | Tags: Branding, Innovation, Technology | Read More »

Thursday, July 12th, 2007

iPhone Follow-Up: Network Choice

Written by Christien Louviere
Tweet

TweetI recently wrote about the Apple iPhone release and my predictions/concerns for the product. One of my concerns was why Apple (a great brand) chose at&t (a largely confused brand) to handle its coverage. An article from Business Week here presents some nice light to the question. Tweet

Tweet

July 12th, 2007 | Apple, Branding, Marketing, Technology | No Comments | Tags: Technology | Read More »

Thursday, June 28th, 2007

Predictions: iPhone

Written by Christien Louviere
Tweet

TweetAnyone that knows me is aware that I’m a huge Apple fan. The first computer my dad put me on was an Apple II back in the day. I lost touch with the company until my freshman year of college when I worked on a Mac network. It was around the time that Apple released [...]

Tweet

June 28th, 2007 | Advertising, Apple, Branding, Marketing, Technology | 2 Comments | Tags: Technology | Read More »

Sunday, April 22nd, 2007

Praise Inflation

Written by Christien Louviere
Tweet

TweetI can’t take credit for coining the term praise inflation seen in the title. The credit goes to Mr. Jeffrey Zaslow of the WSJ. Having said that, I did pick up (AKA click to) the article read it and ‘borrow’ the title…so can I please have my damn cookie now? I’ll be out to lunch [...]

Tweet

April 22nd, 2007 | Branding, Generational Marketing, Personal Branding, Recruiting, Social Media, Technology | 11 Comments | Tags: Gen Y | Read More »

Sunday, February 11th, 2007

McStarbucks??

Written by Christien Louviere
Tweet

TweetI was in one of the two Starbucks (there could be another and I haven’t found it yet…the place is big) in Lenox Square Mall in Atlanta yesterday. While I’m waiting for my drink, a man commented to me, “Everytime I go into one of these, they’re packed.” “Yeah, someone knew something before we did [...]

Tweet

February 11th, 2007 | Atlanta, Branding, Gen Y, Marketing, Starbucks | 1 Comment | Tags: Branding, Marketing | Read More »

  • Tweets

  • Pages

    • About Me
    • Reach Out
  • Categories

    • Advertising
    • Apple
    • Athletics
    • Atlanta
    • Biz Dev
    • Blogs
    • Branding
    • Career
    • Christien and Heather
      • Engagement
    • Entrepreneurship
    • Facebook
  • Archives

    • January 2012
    • July 2011
    • June 2011
    • May 2011
    • February 2011
    • January 2011
    • December 2010
    • November 2010
    • October 2010
    • September 2010
    • June 2010
    • May 2010

© Copyright 2010 Leather Theme. Designed by Legend Themes