Archive for the "Christien and Heather" Category

Todd Skidmore pulled out the win with his design.  Heather and I, independent of each other, chose his design as the best.  The contest was close between four participants, but I liked that Todd made the laces hot pink.  Hot pink in the laces will allow me to replace them with black after the wedding.  Rolling to the gym with too much hot pink might look a little funny on me.

While I did get some cool new kicks out of the contest for my wedding, I was interested to see the viral effects of the contest.  Overall, I was very pleased with the results.  The contest ran from March 9th to March 31st.  Here are some stats from the contest:

-Over 1,500 hits to my site
-Almost 1,000 unique visits
-Over 20 user-generated submissions
-Trackbacks to multiple shoe blogs
-Twitter helped push my blog up to readers in Beaverton, OR (Nike HQ)

Todd Skidmore OFFDAMKT

I learned a great deal about how users interact online.  However, there are several things that I would have done differently next time.

1) Make it easier to submit designs.  The process did cause more problems than I expected.  It would’ve been easier to have the users email their designs to me.
2) I wish more public commentary on the design had ensued.  I was disappointed with this aspect of the contest.
3) Get more people that bleed Nike to participate.

Thanks so much to everyone that participated in any form! If you tweeted the post, created an entry or simply left a comment about what you liked, I really appreciate you helping me have fun on my big day!  It’s going to be fun!

The response to my Nike Shox Wedding Contest and your chance to win $50 has been pretty impressive so far.

The Back-story…

About 6 months ago while discussing wedding plans with my fiancée, I tried to convince her that my groomsmen and I should be able to wear customized Nike Shox as our shoes for the wedding.  Somewhat of a debate ensued.

“It will look horrible!” she playfully exclaimed.
“Jerry Seinfeld did it!” I anxiously responded.
“You’re not him!” she responded as if she were my mother.
“I’ll make sure all the Shox match the vests.”
“No, it the worst idea ever!” she exclaimed in her customary, enthusiastic and playful 5-year old like pitch.

At that point, I proceeded to work on her friends, thinking that she might seriously consider it if it had some strong XX chromosome backing.  Outside of one that works for an ad agency, the idea never picked up steam; but I did manage to help the girls burn off lots of calories through laughing.

Fast Forward…

Two weekends ago, my fiancée informed me that she had spent $300 on her wedding shoes.

blue-manolos

And of course, being made up of XX chromosomes, she can’t help but brag about the “deal” she received, especially since the deal is related to shoes.   This price phenomenon is one of those female conversation starters that I’ve never quite figured out, and I consider my female knowledge slightly above average.  Anyway, she saved some $600 on the “Something Blue” Manolo Blahniks that Carrie Bradshaw wears in the Sex and the City Movie.  If I was a girl, I would have jumped up, hugged her, hit her with a pillow, kissed her and then started to…well, you know all that stuff that Cinemax says that women do when men aren’t around.  Unfortunately for both of us, the conversation took more of a logical approach.

“Wait! You get to wear blue shoes with your white (ivory) dress, but I can’t wear my NikeID Shox?” I asked with sarcastic inquiry.
“But, baby,” she said pleadingly.  “They’ll look terrible; and besides, no one will be able to see my shoes,” she said hesitantly as if she knew what my next move was.
“Then, whyyyyyy are we spending $300 on shoes that no one will see?” I responded in typical guy fashion I assume.
I then heard a voice from above whisper to me, “Well played sir.”

I’m not really sure what happened next because I think I mentally blacked out from my strategically placed response; but when I regained consciousness she was telling me about something old, something new, something borrowed, something blue.  The part about blue sounded made-up to me, but I didn’t care because she informed me that if I wanted to wear Nike Shox to the reception only then I could do so.  Victory!!  A series of questions ensued with the only stipulation being that she gets the final say-so.

The Result

After I declared victory, I told her that I would put my social media skills to the test to help choose the colors of my new shoes; thus, we now we have the Nike Shox Wedding Contest.   The goals of the contest are simply to illustrate how the various aspects of social media can be used to create a successful marketing campaign, show how easy it can be to create personal involvement in a brand movement, get people to use their creative talents and for me (and the groomsmen) to be comfortable on my wedding day.

Within 24 hours, I had hits on my site from over 10 countries and a few from Nike’s corporate headquarters.  The contest has a little over 2 weeks to go and there have already been 16 submissions.  So far, I like what I see, but I’d like to see some more questions to make the shoes as personal as possible.   I can’t wait to see what other submissions come forth.

Fine Print: Nike is not officially involved with this contest other than they’ve done their part to keep me as a customer for throughout my entire athletic career.  My fiancee is just simply awesome for letting me do this.

If you read my blog, then you know I’m a big fan of the Nike brand and their commercials.  They’ve been there with me through all my days as an athlete in soccer, basketball and football.  At all levels whether it was all-star teams or the powerhouse that is LSU football, I more often than not chose Nike gear.  I figured they ought to be with me on one of the most important days of my life too.

During my wedding reception (5.9.2009), I will need that extra confidence and bounce to make sure I can make it to each food station with ease as they unveil new dishes throughout the night, meet n’ greet my guests with grace and, more importantly, glide with elegance and style on the dance floor.  I will only be able to perform at my maximum in a set of Nike Shox.  Using this reasoning and my superb litigation skills, I convinced my fiancee to let me wear a pair of Nike Shox during the wedding reception!!

The best part: I’ve chosen the shoe, but YOU get to choose the style and have a chance to win $50!!!  It’s quite simple to compete and win, so here are the rules:

1)    Go to NIKEiD and design a pair of Nike Shox for me to wear at the wedding reception.

2)    The model has to be a running shoe, which are the “Turbo+ iD,” “Experience+ iD,” “ NZ iD” or the “Turbo+ VI iD.”

3)    Save the design to your Nike profile (aka “myLocker”), use the “share” feature at the bottom right to copy the hyperlink to the design and then comment on this post with your design and hyperlink for all to see.

4)    The winner, chosen by us, will receive a $50 Nike gift card!

5)    Pictures of the shoes in action will be posted upon return from the honeymoon.

You can read the backstory on this contest here.

clouvioffdamkt1

Considerations…

1)    My groomsmen and ring bearer will have the option to wear these shoes as well, so your design could be on eight pairs of feet!!

2)    Feel free to comment on the blog with questions or check here regarding anything about the wedding so you can better tailor your design. e.g. What are your colors?

3)    Feel free to email me the wallpaper download, so I can put a copy in my Flickr Stream.

4)    This is a subjective contest, so if you like someone’s design, please leave a comment saying so.  It may influence the results.  Also, my wonderful fiancée gets the final say-so.

5)    Even if you’re not competing, pass along the link to this blog.  Increased competition yields better results.  That’s what Nike and I are all about.

6)    Feel free to ask me any questions about the NIKEiD site or this contest.  Contest ends when my bachelor party begins at Midnight EST on  April 1, 2009!!

I’ve given the short, short version several times to many people, but there is always a plethora (Three Amigos) of questions that ensue about the setup, espionage and deceit (necessary) that took place to make this magical event everlasting and memorable. Three months of planning and preparation went into the engagement night, so I’ve decided to break the entire story up into a few posts. In this post, I will give you the story about the night I asked Heather Platt to be my wife…I think that’s what I said to her.

Saturday, May 24, 2008

630PM – Heather and I left my parents house for dinner at one of my most favorite restaurants…Restaurant Cuvee on Magazine Street in downtown New Orleans. She had known about the dinner reservation for nearly two months as I told her that I was dying to go back since I hadn’t been back since before Katrina. When I asked her, she had no suspicions because we both love to try great restaurants.

At this point, I wasn’t nervous at all. I felt all the pieces were in place, so all that was left was the timing and execution.

At a traffic light outside the Superdome, I flashed a picture of Heather looking beautiful in her black dress. As she fiddled with the camera, I grazed my right hand across my left jacket pocket to make sure the two rings were still in there.

700PM – Dinner was served at Cuvee over a nice bottle of French red. Heather went for the filet marinated in bleu cheese served over a piece of prime rib. I had some sort of soft-shell crab that I wasn’t too impressed with largely because I felt it didn’t reflect its menu description. She polished off the filet but left the slab of prime rib. The conversation was light and interesting as always. Dinner was being served at a nice pace and the bottle of wine began to take our conversation off onto strange tangents. I wish I could say that I remember most of it, but my mind was heavily occupied with the two brilliant ovals in my left pocket.

I still wasn’t nervous. I kept reminding myself that she still had no idea what was coming, and I relaxed by listening to her childlike enthusiasm. Her vigor kept me at ease because I knew she would always be able to make me smile.

730PM – My family (Mom, Dad, Chenae, Chris, Caitlyn, Jacob (Caitlyn’s BF) and Heather’s parents were having dinner at Café Adelaide at the Lowe’s Hotel.

825PM – We ordered dessert and two cappuccinos. We weren’t really hungry, but she has a sweet tooth and I needed to kill about 15 more minutes. After we ordered, I excused myself to the restroom.

I was alone in the marble-lined restroom. I removed the two rings from the small jewelry bag in left pocket. I put her Grandmother’s ring in my right pocket beneath my money clip…the engagement ring into my left pocket beneath my Blackberry. I looked at myself in the mirror to make sure I was in order and then I repeated several times, “Old…right…new…left, old…right…new…left.”

840PM – We wrapped up dessert. I went to the restroom again because I actually had to go and had forgotten before. She then went, and I paid the bill.

845PM – On the way to the car, I suggested we go take a walk on the River until Kim and Paul (already in town) could meet us for drinks. It was a mild New Orleans night with that pinkish-blue sunset. It was turning out to be a nice night. She was excited to go for the walk because we had spent time in downtown New Orleans but rarely alone.

9PM – We walked out of the Hilton parking garage towards Spanish Plaza. I called Kim, strategically, on my cell phone to let her know where we should meet when she got downtown.

As I hung up the phone, we were about 50 yards from the River barricade. All of a sudden, I finally felt my heart rate increase rapidly. I knew my plan was to hold the older ring (missing the center stone) and act like I saw it on the ground. I had my hand in the correct pocket, but I couldn’t seem to shake it free from under my clip. Meanwhile, I was doing a poor job of playing it off as we were basically walking in miniature circles.

Heather quickly saved me and pointed out some ship doing something fast in the water.

“One question,” I asked myself as she spoke. “Are you ready for this?” “Yes,” I answered and quickly bent over on my right leg…

“Look at this baby,” I acted as though I’d just picked it up off the ground. She looked over curious and confused, and I handed her Grandmother’s ring to her.


I watched her face carefully for three seconds (felt like ten).

As soon as I saw the recognition of the ring in her eyes, I pulled the new ring out of my left pocket and dropped to one knee. Her initial reaction was confused as I could see she didn’t know if I was serious or not, but she soon realized I was serious as I began my speech with my right hand on her waist and my left clenching tightly to the ring. Her hands were resting on my shoulders. She burst into her tears for the first time. Her poor eyes were covered by the seemingly endless stream of joy. She later told me that all she initially saw of the ring was the sparkle because there was so much haze over her eyes.

My speech began with, “Heather…” and I honestly can’t tell you (neither can she) what I said after that. I know the points I wanted to make to her, and I did do that.

I ended with, “Heather, will you be my wife?”

“Yes!” she tried to scream out in a teary voice. I put my arms around her waist and hugged her tightly.

Then, I stood up, hugged her and said, “I gave you four of the five things (missing family) that are most important to you on your engagement.”

“Baby, it was perfect,” she cried towards me as we walked away from Spanish Plaza.

Almost finished…the hard part is over…just get to the hotel.

­915PM – I started walking her away from Spanish Plaza as she pulled out her Blackberry.

“I guess you saw my parents earlier, so that’s family…right…that’s five then?” She agreed. “Don’t you want to call your parents?”

“Oh yes!” she laughed like she’d forgotten about the whole world.

As she did that, I texted Caitlyn, “She said yes! On our way!”

“Oh, I guess they’re in bed by now,” she sighed.

“Yeah, I guess so.”

She then called her brother, Victor and her friend Star in Seattle. As she told her, she started crying immediately. Meanwhile, I was rushing us to the Café Adelaide because I wasn’t sure if everyone was finished eating.

Standing outside of the Lowe’s Hotel with the doormen staring at us, Heather continued to gab about something completely unrelated to marriage to Star.

Typical!! My heart was racing because I knew I was so close to completing the last step.

I was dragging her into the hotel and asking her to get off the phone. She finally told Star that she really had to go because of me.

As we turned into the bar of the hotel, Kim and Paul sat on the edge smiling. As soon as Heather saw Kim, she burst into tears for the third time. I reached over and shook Paul’s hand.

Almost there…only one more step to make this night perfect. Paul played it great like the night was already concluded. Kim was great in asking Heather if she wanted to go sit at their table in the back. Heather obliged.

Kim guided Heather to the back as Paul and I slowly pulled up the rear. Caitlyn was standing on the far side of the large table and snapped shots of Heather as she stopped dead in her tracks and cried for the fourth time. Her tears came from the six people (my family) she saw sitting at the table. She had failed to notice the other two. As she walked over toward Chenae (I think), she noticed the two other people at the table…her Mom and Dad. Heather’s tears turned to waterfalls.

Heather Seeing Her Parents

Heather Hugging Her Dad

Me Whispering to Her

She ran to them and hugged them aggressively. She then rushed to me to bury her head in my shoulder. I put my arm around her, put her ear to my lips and whispered, “Now, your family is here too. I gave you the five most important things. I love you baby.” She cried more and hugged me tight.

I pulled up a chair in between my mom and dad. I watched her enjoy herself with everyone seated at the table. Over our freshly poured Vodka-Sodas, we listened to everyone recount their stories of the planning over the previous 3 months. The topper was the “Proposal Agenda” I’d created for everyone that night.

Heather and My Parents

Heather and Her parents

The Agenda

The New Fam

Good Friends

Pure Joy

So, I’ve been engaged just over a week.  I know I’ve promised many of you a detailed version of the story via my blog.  First of all, thank you all so much for caring!  It’s great to know so many people have your best interests at heart.  Second, my plan was to do it this past weekend; however, viewing wedding sites is a more time consuming process than I thought.  Needless to say, after viewing 5 wedding sites spread all over metro Atlanta (drove over 300 miles in two days) and a soccer game on Sunday, I was quite worn down.  One thing I noticed is that looking at wedding sites starts to be like shopping for a suit…eventually, they all start looking alike.

The engagement story…it’s coming…I promise!