Future of Mobile Ads
Recent research by In-Stat found the following:
*Almost 20% of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier’s site.
*Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets.
*In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.
Source: Cellular News
Stats surrounding mobile [...]
Scary Women Make for Scary Brands
Lately, I’ve noticed an abundance of women coming out in advertising commercials; and quite frankly, it’s freaking me out a bit. I mean that red-headed Wendy is now coming to life in the commercials, and she scares me. As a kid, I had trouble eating my fries unless I turned the box around.
Most recently, I [...]
Seinfeld and Bill Gates Go to College
Jerry Seinfeld and Bill Gates will be in the new Windows Vista ads.
Starbucks Doubleshot Strategy
I went into Starbucks today to nab an Iced Mocha to get my creative juices flowing. Upon paying, I was granted a receipt that announced my next iced grande beverage would be only $2. The catch is that it has to be:
• The same day at the same store
• It also has to be after [...]
Size Matters!
A view on how mobile internet devices will affect the future of mobile content distribution.
Cisco Webcast - Applying Web 2.0 to Your Business Challenges
Cisco is hosting a webcast on applying Web 2.0 strategies to your business. I think it will be worth a look.
Gen Y - Declining Use of Email
Declining use of email?
Research suggests that teens rarely use email to communicate. They prefer to send text messages to each other. Considering that they are more likely to be in contact with each other during the day by phone than computer, that makes sense.
But do you think this will continue once they enter the workforce?
In [...]
Jordan Clock Tower Commercial - Become Legendary
I was a huge Michael Jordan fan when I was young. I used to try, notice the italics, to imitate him as a kid. I watched the training videos, read the Bios and scraped together what I could on the young Internet. Jordan and Nike have always put together wonderful commercials. [...]
Eleanor Roosevelt Wouldn’t Like Starbucks
Earlier this year, Howard Schultz decided to return to his vision at Starbucks (SBUX), and everyone is anxious to see if he can turn around the coffee bean behemoth. Hopefully, he can “pull a Steve Jobs.” About a year ago, I gave my McStarbucks theory about Starbucks starting to serve breakfast. Two months ago they [...]
Facebook and the CIA Coming to Get Ya!
I found this video via Marketing Headhunter. It’s a look at how Facebook and the CIA are connected trying to mine all of our personal data. Yeah, it’s over the top; but it’s still fun and interesting to see…only about 3 minutes so check it out.
Marketing the 2008 Presidential Candidates
I’d like to take a different look at the 2008 Presidential Election. Yes, the issues (Iraq, Immigration, Taxes, etc.) are all fascinating; but, in elections, I’m always interested in seeing how candidates present themselves and attack the campaign trail. As of today, it seems as though Barack Obama has the momentum on the Democratic side, [...]
Format Wars…errrr Battles
Beta vs. VHS…Laser Disc vs. DVD…HD-DVD vs. Blu-ray…
Winners: Sony, Blu-ray Content Providers, Us (Consumers)
Losers: Toshiba, Apple Microsoft, Anyone Else Trying to Win the Living Room
These are some expensive battles that take place. Sony is always a high stakes player. I keep wondering when they’re going to learn their lesson; but after all their [...]
…And We’re Back!
I apologize for the five month absence in writing. I’ve had several people asking me what I’ve been up to since I haven’t made a post in awhile. I’ve been working on a few start-up projects that have taken up the majority of my free time. One project was to get this [...]
Mike Vick Follow-Up: The Real Issue
Since my last post, Michael Vick worked out a deal with the FBI. Like I said earlier, the FBI doesn’t accuse unless they know they’re going to win; so I knew whether in court or on paper he would be found guilty.
I’m still hearing the ignorant cries of racism. I have to learn [...]



