Starbucks Doubleshot Strategy
I went into Starbucks today to nab an Iced Mocha to get my creative juices flowing. Upon paying, I was granted a receipt that announced my next iced grande beverage would be only $2. The catch is that it has to be:
• The same day at the same store
• It also has to be after [...]
Eleanor Roosevelt Wouldn’t Like Starbucks
Earlier this year, Howard Schultz decided to return to his vision at Starbucks (SBUX), and everyone is anxious to see if he can turn around the coffee bean behemoth. Hopefully, he can “pull a Steve Jobs.” About a year ago, I gave my McStarbucks theory about Starbucks starting to serve breakfast. Two months ago they [...]
McStarbucks??
I was in one of the two Starbucks (there could be another and I haven’t found it yet…the place is big) in Lenox Square Mall in Atlanta yesterday. While I’m waiting for my drink, a man commented to me, “Everytime I go into one of these, they’re packed.”
“Yeah, someone knew something before we did [...]
