Over a year ago, my friend Darren Herman wrote a post about the social networks Facebook and LinkedIn colliding.  I saw this happening on a small scale at the time but not on the major scale it is now.  I now have clients, MBA classmates, colleagues, friends, family, Michael Phelps, dogs, cats, etc. all in one place!  This is NOT why I signed up for Facebook!  I signed up because I wanted to have easier access to my family as well as friends of past and present.  Also, when I was single, I could see if that girl I just met was crazy or not.  Anyway, like Darren, I wanted a place that I could keep in touch with real people or friends that I’ve actually met.

I have another acquaintance Ryan Coleman, a successful entrepreneur, that runs NextForce and argues (in short) that it shouldn’t matter what picture, videos, etc. are on your site because if your culture lines up with a prospective employer’s culture, then it’s all “gravy.”   I agree and disagree with him, and this is where my aggravation with Facebook comes into play.

Gen-Y understands Facebook…the new business networkers (largely Gen-X and beyond) do not understand it beyond having an electronic organizer.  I can tell they don’t get it because they have no picture or one, most likely from their company website, and then there is nothing else on their Facebook page.  People are becoming scared to put things up about themselves.  I have friends looking for jobs that feel the need to take down their walls, delist their relationship status and disassociate themselves with groups their passionate about.  I don’t blame them.  I would do the same…now.

Facebook is about to become LinkedIn Part 2.  It’s going to become a contact tool instead of a place to share things.  Facebook isn’t going to be the only one dying off.  This cycle will repeat until a solution is found.  Maybe an invite-only Ning is the way to go or the ever-elusive ASW.   Maybe Web 3.0 is all about tagging people as entities or degrees of separation.  i.e. Darren Herman (email, facebook, linkedin, mobile, AIM, in-person) or Ryan Coleman (email, facebook, mobile).

Gen-Y is still another 10 years from being the majority in hiring roles.  Until then, I can’t fully buy into Ryan’s way of thinking.

BTW, ONLY add me to Facebook here if you meet any of the following criteria:

1)    I have no idea who you are.
2)    You have 1 or 0 pictures of yourself up.
3)    You are reading my blog for the first time.

Recent research by In-Stat found the following:

*Almost 20% of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier’s site.
*Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets.
*In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013.

Source: Cellular News

Stats surrounding mobile advertising are always out of this world because no one really has a clue where it’s going to go.   My curiosity runs high in this market because, like everyone else, I see so much potential.  However, like several other advertising mediums, it lacks a standard structure.

Google’s Android is about to release on the T-Mobile G1 in an attempt to compete with the iPhone.  Right now, a ton of money exists in the application market, but it is subsidized by user-purchases not advertising.  However, only 20% of cell phone users use smart phones (Blackberry, Android, iPhone), so how do companies capitalize on the rest of the market aside from ringtones, SMS and MMS?

What do you see as the next big step in mobile advertising?

I’ve always tried to do things a little different than the person next to me.

This world is so competitive that you have to do things to set yourself apart if you want to get noticed.  While this holds true for careers, it also holds true for life.  Stop watching ticker tapes all day.  Forget that the Dow is plummeting (You do realize it’s only 30 stocks right?).  Forget about what certain candidates have to say about it (You don’t think you’re going to get a real answer until after election day do you?).

It’s easy to go along with the crowd; but it’s harder but more fulfilling to go against the grain.  We’re Gen-Y, and by our nature that’s what we’re about.  Improve your personal brand by being the person that others look to for a light in the darkness.

Here are 5 ways to be part of the solution instead of the problem:

Take a Vacation
Grab a friend so you can spread some joy.  You don’t have to go to a tropical island.  Head down south with a buddy for a powerful SEC football game, hit a local beach or just go visit a friend you haven’t seen for awhile in another town.

Buy Some Stock
Undergraduate finance: buy low, sell high.  Do your part to help with the $700B buyout.  If you have a little extra cash, buy a little extra stock.  All I know is if RIMM drops a bit below $50, I have Chuck all over it!

Break Your Horn
Before you go cranking on your horn because you’re stuck in traffic, sit back and crank up your iPod.  Horns release middle fingers.  Music releases pheromones.

Grab a Drink
Finding friends to grab a drink right now shouldn’t be hard.  However, don’t let the talk steer towards the economy or politics.  Talk sports, sex or TV shows.

Breathe
It’s fall right now, which means it’s beautiful outside.  Find a spot in the park, sit on your balcony or lie down in front of a window with nothing on and take a breath or two or three.  Clear your mind and try to focus on what you have instead of what you don’t.

My point is not that you become this corny person that’s one-step away from working at Disney.  However, enough is going on right now to make everyone think the apocalypse is upon us.  Be a little different.  Try to be the light, and maybe it will be a little contagious.

BTW, hometown (New Orleans) featured in this V-Dub Spot.

With the job market following suit of the economy, it is hyper-competitive to land a great job.  If you believe that you are the best of the best, then you better have a solid resume that will drive that point home.

I have been working on a project for a client, which required research of thousands (probably hundreds) of resumes.  Now, I truly understand why HR professionals spend less than 10 seconds reading each resume that floats across their desk.   Aside from reading many generic resumes that looked like they came straight from a Microsoft Word template, I noticed that the “objective” part of the resume is the biggest waste of precious space.  The resumes that stood out to me had no objective but instead contained a “personal brand statement.”

The PBS doesn’t have its own section or bold highlight that reads, “Personal Brand Statement.” It is simply the first statement that the reader sees below the header.  The PBS is a quick but powerful definition of who the candidate is.

Why the objective is irrelevant?

1)    If you’re applying for a specific job, then the hiring manager knows what your objective is.
2)    It looks like everyone else in the database.
3)    Each resume gets viewed for 10 to 30 seconds and a generic objective isn’t going to stop anyone in their tracks.

What should be in my “personal brand statement”?

1)    Quantify what you can bring to the table.  Use experience, goals achieved or both…people like numbers because they relate easily.
2)    Once quantified, briefly highlight the steps you made getting to that point.
3)    Immediately below your PBS, list (horizontally) 5 (not 6) or 7 keywords that describe you.

I have been listening to my iPod relentlessly all week to rid the voices in my head that repeat phrases such as, “seeking a mutually beneficial position” and “seeking a rewarding and educational career.”  Blah!!

Most recently, I saw the Sun-Maid Raisin woman come to life.  When I see her picture, I feel as though she will try to force feed me a bushel of green grapes until I can no longer breathe.  It’s 2008.  Are brand managers just now getting comfortable with letting brands run open in the wild?

I think we can all blame Mrs. Buttersworth though for making her presence felt first.  Did anyone else know she was married?  I didn’t.

I can’t figure out why brands are making these characters come to life.  What does that do?  Is Starbucks going to have the Siren come out in their commercials and start attacking latte lovers? In this age of social media, I think they should employ more ideas from their passionate user base such as this viral Wendy’s rap video.

I have always loved Seinfeld and Apple.  I don’t hate Microsoft at all, but I feel as though the only reason I keep a copy of their OS (Windows) on my MacBook Pro is because I have to do so, and I rarely use it.  I assume that most Windows users feel the same.  More and more people are asking me if they can buy a Mac and still do “A, B or C” on the Mac like they do Windows.  95% of the time, I answer, “Yes.”

Since Apple switched from Apple Computer, they have run their “Windows versus Mac” ads that use Justin Long to illustrate Leopard’s superiority over Windows.  Apple has always had a high cool factor, but the ads are genius because they bring the idea of switching to consumers in a simple fashion.

Microsoft wants to attract a new generation of users by targeting young people.  According to the Wall Street Journal, Microsoft is about to unveil a “Seinfeld Campus Tour” around the country where Jerry Seinfeld and Bill Gates do a series of commercials.   Seinfeld is one of the most popular celebrities in the world, but his show ended in 1998; and although you can find it on TBS every night, I don’t see him as the cool person to help Microsoft push their latest message.

College is a time when most kids go nuts and discover new things.  Listening to parents is not a commonly practiced pastime of college students and that seems the premise behind the campaign.  I have a feeling the next generation of Apple ads will be about Apple making fun of Microsoft ads being irrelevant.

1)    Competition, aka Bragging Rights
2)    Class, aka True Character

Excerpt from the interview:
Collinsworth: Where does the patriotism come from inside of you? Historically, what is it?

Kobe: Well, you know it’s just our country, it’s… we believe is the greatest country in the world. It has given us so many great opportunities, and it’s just a sense of pride that you have; that you say ‘You know what? Our country is the best!’

Collinsworth: Is that a ‘cool’ thing to say, in this day and age? That you love your country, and that you’re fighting for the red, white and blue? It seems sort of like a day gone by.

Kobe: No, it’s a cool thing for me to say. I feel great about it, and I’m not ashamed to say it. I mean, this is a tremendous honor.

Collinsworth’s reaction gets under my skin.  A ‘cool’ thing to say???  This should be applauded!!  Reading an American newspaper, people think that everyone around the globe hates us and that is simply not true.  Collinsworth gives off the impression that Kobe should not maintain an elitist attitude.  Why not?  It’s made us the country that everyone in the world strives to be in some way.    At this very moment, immigrants are trying to move their families here to give them a shot at life.

Kobe seems to know what he has here and is proud to represent that.  Kobe has never been one of my favorite athletes, but he’s gained back some favor with me.  The USA may be in trouble if the majority thinks like Collinsworth.  However, I’ve been in various bars watching people like Bryant, Phelps and fantastic American athletes do their thing; and I haven’t seen a lack of pride.

TheLadders suggestion is to use the terms that describe you perfectly and use them in your resume.  Ok?  Is this what I’m paying for?

I have ‘sales’ all over my resume and so does the freshly minted graduate that was selling raffle tickets to the latest Greek fundraiser this past spring.  Every recruiter I’ve spoken to wants to hear about awards won, unique achievements and/or hard numbers.  I don’t see any of these terms listed in the top 100.    TheLadders big selling point is that it will separate you from all the rest.  I’d like to know what TheLadders does to screen their recruiters.

1 sales
2 CPA
3 Marketing
4 Human Resources
5 software
6 tax
7 controller
8 manufacturing
9 engineer
10 business development
11 finance
12 SAP
13 Java
14 healthcare
15 tax manager
16 Construction
17 software sales
18 project manager
19 product manager
20 operations
21 accountant
22 accounting
23 supply chain
24 recruiter
25 Retail

•    The same day at the same store
•    It also has to be after 2pm
•    Taxed aren’t included

Starbucks recently announced plans to close approximately 600 stores around the country.  Two of those stores are near me in Atlanta, but I’ve yet to see them shut down.  Starbucks’ new Doubleshot Strategy focuses on their two peak times, which  are in the morning and late in the afternoon when people need that kick.  I assume Starbucks is hoping to create morning and afternoon addicts.

It seems like a good strategy for doubling up business.  However, I think it is only a quick fix like their Pike’s Peak promo fiasco.  I think their idea closing locations to bring the exclusivity back to their brand is what will help drive the Starbucks brand back to investor delight.

$2 Off an Iced Beverage after 2PM

Show Me The Money!!

I was trying to decide which movie to use for background noise tonight, and I was torn between Gladiator and Jerry Maguire. I ultimately chose Jerry Maguire because at the time I thought, “Kelly Preston looks better to me in that kitchen scene than Russell Crowe does in body armor in any scene.”

However, right in the beginning of the movie, Jerry begins by telling the story about how he writes his mission statement for the future of his company. The statement is all about the underlying truth we all feel but may not say. After his excitement wears off the next morning, he realizes that he may have made a mistake.

We all have that moment where we think about things before we say or write them. After seeing this scene again, I remember why I had liked this movie so much when it came out. It was because I was fifteen and blissfully ignorant to the ways of the world and thought that I could do something worthwhile like that. I lost interest in the movie around the time that ‘You had me at hello’ ordeal came around.

In today’s world, where the personal brand is so vital and so much of our personal lives are just a ‘Google Search’ away, how honest are we allowed or supposed to be with our clients, employers and readers? Is anything off limits today? What do these people expect? I know what is considered too much information for many of my Gen-X and Baby Boomer clientele, but what will we, in Gen-Y, expect? Do we want or expect full disclosure?

In 1996, information was only available if the owner deemed it so. Today, just about anything that can be thought…can be found. How many of those, “Fewer clients…less money” ideals are allowed to be said?