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Tuesday, April 7th, 2009

Nike Shox Wedding Contest Winner!

Written by Christien
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TweetTodd Skidmore pulled out the win with his design.  Heather and I, independent of each other, chose his design as the best.  The contest was close between four participants, but I liked that Todd made the laces hot pink.  Hot pink in the laces will allow me to replace them with black after the wedding.  [...]

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April 7th, 2009 | Christien and Heather, Marketing, Nike, Social Media, Wedding | 29 Comments | Tags: Branding, Marketing, Personal | Read More »

Monday, March 16th, 2009

How to Turn Nike Shox Into Manolos

Written by Christien
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TweetThe response to my Nike Shox Wedding Contest and your chance to win $50 has been pretty impressive so far. The Back-story… About 6 months ago while discussing wedding plans with my fiancée, I tried to convince her that my groomsmen and I should be able to wear customized Nike Shox as our shoes for [...]

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March 16th, 2009 | Christien and Heather, Marketing, Nike, Social Media, Wedding | 12 Comments | Tags: Branding, Marketing, Personal | Read More »

Monday, March 9th, 2009

Nike Shox Wedding Contest – Win $50!!!

Written by Christien
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TweetIf you read my blog, then you know I’m a big fan of the Nike brand and their commercials.  They’ve been there with me through all my days as an athlete in soccer, basketball and football.  At all levels whether it was all-star teams or the powerhouse that is LSU football, I more often than [...]

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March 9th, 2009 | Christien and Heather, Gen Y, Nike, Wedding | 88 Comments | Tags: Branding, Marketing, Personal | Read More »

Wednesday, September 10th, 2008

Scary Women Make for Scary Brands

Written by Christien
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TweetLately, I’ve noticed an abundance of women coming out in advertising commercials; and quite frankly, it’s freaking me out a bit.  I mean that red-headed Wendy is now coming to life in the commercials, and she scares me.  As a kid, I had trouble eating my fries unless I turned the box around. Most recently, [...]

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September 10th, 2008 | Branding, Marketing, Social Media | 10 Comments | Tags: Branding | Read More »

Tuesday, August 12th, 2008

Starbucks Doubleshot Strategy

Written by Christien
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TweetI went into Starbucks today to nab an Iced Mocha to get my creative juices flowing.  Upon paying, I was granted a receipt that announced my next iced grande beverage would be only $2.  The catch is that it has to be: •    The same day at the same store •    It also has to [...]

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August 12th, 2008 | Advertising, Branding, Marketing, Starbucks | 10 Comments | Tags: Branding, Marketing | Read More »

Monday, February 18th, 2008

Format Wars…errrr Battles

Written by Christien
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TweetBeta vs. VHS…Laser Disc vs. DVD…HD-DVD vs. Blu-ray… Winners: Sony, Blu-ray Content Providers, Us (Consumers) Losers: Toshiba, Apple Microsoft, Anyone Else Trying to Win the Living Room These are some expensive battles that take place. Sony is always a high stakes player. I keep wondering when they’re going to learn their lesson; but after all [...]

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February 18th, 2008 | Advertising, Branding, format wars, Gen Y, Generational Marketing, Marketing, Technology | 4 Comments | Tags: Branding, Innovation, Technology | Read More »

Sunday, February 11th, 2007

McStarbucks??

Written by Christien Louviere
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TweetI was in one of the two Starbucks (there could be another and I haven’t found it yet…the place is big) in Lenox Square Mall in Atlanta yesterday. While I’m waiting for my drink, a man commented to me, “Everytime I go into one of these, they’re packed.” “Yeah, someone knew something before we did [...]

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February 11th, 2007 | Atlanta, Branding, Gen Y, Marketing, Starbucks | 1 Comment | Tags: Branding, Marketing | Read More »

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