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Friday, January 21st, 2011

11 Ways to Increase Sales by Improving Content

Written by Christien
Content Rules
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TweetI love creating content, so I’ve been bouncing around the book Content Rules by C.C. Chapman and Ann Handley.  I also love business development, so this book is to serving a dual purpose. One thing I’ve always attributed to my success in selling emerging technologies is in my ability to clearly communicate the value proposition [...]

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January 21st, 2011 | Biz Dev | No Comments | Tags: Marketing, Sales 2.0, writing | Read More »

Monday, May 24th, 2010

Social Media in the 1870s

Written by Christien Louviere
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TweetI’ve been intrigued with History Channel’s recent product America: The Story of Us. Last night, I caught up with my DVR to watch Episode 6 (Heartland).  One entrepreneurial story covered was that of R.W. Sears.  It obviously struck me from an entrepreneurial aspect; but it really dawned on me that in the 100+ years of [...]

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May 24th, 2010 | Social Media, Technology | 22 Comments | Tags: Innovation, Marketing, Social Media, Technology | Read More »

Thursday, March 25th, 2010

Onto the 3 NEXT Twitter Ideas

Written by Christien Louviere
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TweetAn acquaintance of mine, Josh Martin, today asked, “What is Twitter’s future?” It’s a question that has been asked many times and answered many ways over the past 15 months or so.  Many who attended SXSW this year were hoping for some earth-shattering insight into Twitter’s next big thing and were largely underwhelmed with the [...]

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March 25th, 2010 | Social Media, Technology | 7 Comments | Tags: Marketing, Sales 2.0, Social Media, Technology | Read More »

Monday, June 29th, 2009

5 Things I Learned at IRCE

Written by Christien
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Tweet I spent a few days at the Internet Retailer Conference and Exhibition last week in Boston on behalf of Dukky. Despite the gloomy economy and the shrinking budgets of consumers and marketers alike, enthusiasm about the future of e-commerce buzzed. It seems we’re on the brink of a new frontier – thanks to emerging [...]

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June 29th, 2009 | Biz Dev, Marketing | 2 Comments | Tags: Marketing | Read More »

Tuesday, April 7th, 2009

Nike Shox Wedding Contest Winner!

Written by Christien
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TweetTodd Skidmore pulled out the win with his design.  Heather and I, independent of each other, chose his design as the best.  The contest was close between four participants, but I liked that Todd made the laces hot pink.  Hot pink in the laces will allow me to replace them with black after the wedding.  [...]

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April 7th, 2009 | Christien and Heather, Marketing, Nike, Social Media, Wedding | 29 Comments | Tags: Branding, Marketing, Personal | Read More »

Monday, March 16th, 2009

How to Turn Nike Shox Into Manolos

Written by Christien
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TweetThe response to my Nike Shox Wedding Contest and your chance to win $50 has been pretty impressive so far. The Back-story… About 6 months ago while discussing wedding plans with my fiancée, I tried to convince her that my groomsmen and I should be able to wear customized Nike Shox as our shoes for [...]

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March 16th, 2009 | Christien and Heather, Marketing, Nike, Social Media, Wedding | 12 Comments | Tags: Branding, Marketing, Personal | Read More »

Monday, March 9th, 2009

Nike Shox Wedding Contest – Win $50!!!

Written by Christien
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TweetIf you read my blog, then you know I’m a big fan of the Nike brand and their commercials.  They’ve been there with me through all my days as an athlete in soccer, basketball and football.  At all levels whether it was all-star teams or the powerhouse that is LSU football, I more often than [...]

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March 9th, 2009 | Christien and Heather, Gen Y, Nike, Wedding | 88 Comments | Tags: Branding, Marketing, Personal | Read More »

Thursday, October 16th, 2008

Future of Mobile Ads

Written by Christien
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Tweet Recent research by In-Stat found the following: *Almost 20% of game-playing respondents to an In-Stat consumer survey report downloading games from Internet sites other than their mobile carrier’s site. *Of the 2,000 respondents, 29.5% reported playing games on their mobile handsets. *In-Stat predicts the global mobile gaming market will top $6.8 billion by 2013. [...]

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October 16th, 2008 | Advertising, Marketing, Technology | No Comments | Tags: Marketing, Technology | Read More »

Tuesday, August 12th, 2008

Starbucks Doubleshot Strategy

Written by Christien
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TweetI went into Starbucks today to nab an Iced Mocha to get my creative juices flowing.  Upon paying, I was granted a receipt that announced my next iced grande beverage would be only $2.  The catch is that it has to be: •    The same day at the same store •    It also has to [...]

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August 12th, 2008 | Advertising, Branding, Marketing, Starbucks | 10 Comments | Tags: Branding, Marketing | Read More »

Tuesday, April 8th, 2008

Use Google to Spy

Written by Christien
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Christien Louviere having fun with Google Analytics. I found Killona, Louisiana through virtual geography.

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April 8th, 2008 | Google Analytics, New Orleans, Social Media, Web 2.0 | 12 Comments | Tags: Marketing, Technology | Read More »

Sunday, February 11th, 2007

McStarbucks??

Written by Christien Louviere
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TweetI was in one of the two Starbucks (there could be another and I haven’t found it yet…the place is big) in Lenox Square Mall in Atlanta yesterday. While I’m waiting for my drink, a man commented to me, “Everytime I go into one of these, they’re packed.” “Yeah, someone knew something before we did [...]

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February 11th, 2007 | Atlanta, Branding, Gen Y, Marketing, Starbucks | 1 Comment | Tags: Branding, Marketing | Read More »

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